Gift Cards
Non-reloadable gift cards may be purchased online from a hosted website redirected from the client site or in person through financial institutions and retail outlets.- A preferred choice for companies to cultivate business relationships or recognize their employees, gift cards are overwhelmingly accepted by consumers and are second only to cash as a recognized incentive.
- By 2010, more than 1.92 billion merchant gift cards will be issued in the U.S. Pelorus Group Figure 7.20 illustrates merchant gift card growth to over $100 Billion U.S. by 2010.